A two-day workshop on videography and social media marketing under SANKALP DHEW concluded in Mokokchung.
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MOKOKCHUNG — A two-day workshop on videography, video editing, and social media marketing, aiming to equip participants with digital storytelling and content creation skills, concluded at the conference hall of the deputy commissioner’s office in Mokokchung on Wednesday.
The workshop was organised by SANKALP District Hub for Empowerment of Women (DHEW) and the district administration of Mokokchung under the aegis of the DHEW on June 16 and 17.
The inaugural session of the first day was marked by a welcome address from Moamenla Longkumer, District Mission Coordinator of DHEW.
Additional Deputy Commissioner of Mokokchung HQ Atsüngba Walling delivered the keynote address.
Addressing the workshop attendees, Walling stated that it is time for women to step up and make a place in the digital world. He appreciated the initiative taken by the DHEW.
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The resource persons for the workshop were Tsüngchilong, a civil engineer by qualification and an architect, photographer, and videographer by profession; and Dr. Jamir.
Tsüngchilong guided the learners in developing the technical and creative skills needed for video production. Through practical instruction, demonstrations, and feedback, he helped participants improve their filming, storytelling, and editing abilities while sharing industry knowledge and best practices.
Participants also had a hands-on practical session on videography, video editing, and leveraging social media for outreach and marketing.
Dr. Jamir trained participants on creating engaging content, audience targeting, and using social media for awareness and outreach. He focused on building relationships and trust, being transparent and honest about products, goals, and brand awareness. He stressed three ways to engage an audience for business: the hook, value, and a call to action.