Two-Day Car Mela Underway in Mokokchung

The two-day Car Mela by Apex Motor Enterprise began at Imkongmeren Sports Complex, Mokokchung, featuring Mahindra and Bharat Benz vehicles.

Published on Jun 10, 2025

MOKOKCHUNG — A two-day Car Mela, organised by Apex Motor Enterprise in collaboration with Mahindra & Mahindra and Bharat Benz, commenced on Tuesday at Imkongmeren Sports Complex, Mokokchung, and will conclude on June 11.
The event offers test drives for Mahindra’s latest vehicles—RoXX, Scorpio-N, MAXX HD, XUV700, and XUV3X0—alongside Bharat Benz models, exchange bonuses, spot financing, spot booking, used car sales, and food stalls.
Officials from Apex Motor Enterprise, along with Bharat Benz AMAM and Team Spearhead, after launching the Car Mela at Imkongmeren Sports Complex, Mokokchung, on Tuesday. (EM Images)
Mhabemo, Up-Country manager of Apex Motor Enterprise, delivered a keynote address on the occasion, highlighting the launch of Apex Motor Enterprise’s official showroom and service centre in Mokokchung and emphasising their commitment to the community. He stated that they did not just drive roads but dreams, aiming to create jobs and grow alongside Mokokchung.
He noted that the Car Mela was a gesture to foster unity and build relationships with the vibrant local community.

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Representatives from State Bank of India (SBI), Mokokchung, outlined vehicle loan offers for salaried individuals and businesses, while presentations showcased Mahindra and Bharat Benz products.
Short speeches were also delivered by representatives of the Adventure and Motorsports Association Mokokchung (AMAM) and Spearhead Motorsports Initiative.