Annalia Beauty launched Kohl Drama Kajal and Pro Sculpt Contour Stick in Dimapur, marking a milestone for Nagaland’s homegrown beauty brand
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Kohl Drama Kajal and Pro Sculpt Contour Stick now available on its official website and Amazon
DIMAPUR — Annalia Beauty Private Limited, Nagaland's first homegrown beauty brand has launched two exciting products—Kohl Drama Kajal and Pro Sculpt Contour Stick.
The launch event was graced by Advisor of Industries and Commerce Hekani Jakhalu at Viva Complex, 3rd Mile in Dimapur on Tuesday.
In the words of the brand Founder and Creative Director, Annalia Zhimomi, the launch of Kohl Drama Kajal and Pro Sculpt Contour Stick marks a significant milestone not only for the company but also for the growing entrepreneurial and creative landscape of the state for being one of its only few women-led funded StartUp.
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She said, “as a brand founded and built in Nagaland, our vision has always been to place the region on the national beauty map while inspiring local talent and enterprise”.
According to Zhimomi, the Pro Sculpt Contour Stick blends easily, suits all skin tones and applies smoothly while the Kohl Drama Kajal is long-lasting, smudge-proof and waterproof.
‘At Annalia Beauty, we are all about making makeup simple. We understand the unique features of Northeast Indian women, like bigger cheeks and flatter faces and we have created products to address those needs. Our Pro Sculpt Contour Stick is a result of listening to women's insecurities—one colour, blendable formula, suitable for all skin tones and types’, she responded when asked on the inspiration behind the creation of these two products.
When queried on the substance used for the products, she said the Kajal and contour sticks are made in India, following their win at the MSME Women Hackathon and that the ingredients are organic and vegan.
Annalia Beauty products are available on its website and e-commerce Amazon.
Zhimomi also shared that she plans to work on launching a jelly effect glass skin tint.
Jakhalu advocating “women support women” praised Annalia Zhimomi as a creative and driven entrepreneur. She lauded the product launch as a “fantastic initiative” and believes Zhimomi as a great mentor both in business and life.
She praised Zhimomi for being a professional who nurtures her team and young women at her academy going beyond not just business goals but making sure that empowerment is one of the main core objectives of her company and what she is doing.
The legislator reflecting on Annalia Zhimomi's journey said despite coming from a privileged background in Nagaland where it could have been easy to take things for granted, she chose a different path. She ventured into entrepreneurship, launching a unique business that Nagaland has never seen before.
“Doing business is tough and we often talk about entrepreneurship too casually" Jakhalu said. She highlighted that in Nagaland's context, business used to mean just buying and selling for huge profits, but now younger generations understands the real deal.
Applauding Zhimomi for winning the national-level StartUp fund, she asserted it as a testament to her robust business model, compliance and management while recognising her as a great example of pursuing passion while running a business professionally.
On a lighter note she told Zhimomi, "Please don't run away from home but make sure your heart and soul is at home”. She reminded her that her work contributes to the local economy making a positive impact on the city.