IMPCC holds sixth meeting in Kohima, urging greater media publicity and public participation for the second phase of Census 2027
DIMAPUR — The Inter Media Publicity Coordination Committee (IMPCC) held its sixth meeting at the Directorate of Census Operations, Kohima, on November 9 under the chairmanship of Head of Programme, Akashvani Kohima, Ella Kayina.
The meeting discussed various surveys conducted by the National Statistics Office (NSO), including the Annual Survey of Industries (ASI), Consumer Price Index (CPI), Household Consumer Expenditure Survey, Migration Survey and National Household Income Survey, an update stated.
The NSO highlighted challenges in collecting accurate information from respondents, particularly on income, migration and market prices, and stressed the need for greater public awareness and cooperation.
It sought the support of the media and other departments in sensitising the public and disseminating information about the ongoing surveys.
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Director of Census Operations, Dr. Kenei Miachieo, emphasised the importance of engaging enumerators who are familiar with local areas, languages and dialects to ensure better public cooperation during data collection.
Acknowledging the media's support during the first phase of Census 2027 through talk shows, interviews, radio jingles and news coverage, he sought continued publicity for the second phase, scheduled from January 10 to March 5, 2027.
He also urged media organisations to include Census 2027 in their public awareness programmes to ensure wider outreach and public participation.
Earlier, Deputy Director of the Directorate of Census Operations, Vikishe Chishi, in his welcome address, highlighted the role of IMPCC in coordinating publicity efforts and ensuring effective dissemination of government initiatives and achievements.
He appreciated the committee's contribution to the successful completion of the first phase of Census 2027 and stressed the need for continued coordination and public awareness ahead of the second phase.
Other discussions included strengthening coordination among departments to improve media coverage of government programmes and exploring the possibility of organising friendly sporting events, including football and futsal, to promote camaraderie among employees.
Representatives of the participating departments and organisations also presented their major activities and publicity initiatives, providing an overview of various government programmes, campaigns and public information activities undertaken during the month.