Oriflame’s WhosThat360 North East Influencer Yatra drew over 500 participants in Dimapur, promoting content creation, beauty workshops and entrepreneurship opportunities.
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DIMAPUR — The Oriflame Presents WhosThat360 North East Influencer Yatra arrived in Dimapur on Wednesday, drawing over 500 students, beauty enthusiasts and local influencers to an event aimed at promoting content creation and entrepreneurship.
According to a press release, the programme was held at Town Hall in Dimapur as part of the campaign’s multi-city tour across Northeast India.
Participants took part in live beauty masterclasses, skincare workshops, creator auditions and product interaction sessions conducted through the Oriflame Beauty and Wellness Partner Truck, which enabled hands-on engagement with skincare, cosmetics and wellness products.
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The organisers stated that the Yatra seeks to provide a platform for creators, students and women across sectors such as beauty, fashion, food, travel, wellness and lifestyle, while also introducing opportunities for entrepreneurship through Oriflame’s Brand Partner programme.
A key component of the event is “WhosThatNEStar”, an open talent hunt for singers, dancers, comedians, spoken word artists and content creators. Selected participants from each city will advance to the North East Creator Awards scheduled to be held in Kolkata on May 10.
The Dimapur event forms part of a wider tour that has already covered Shillong, Agartala and Aizawl, and will continue to Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri and Durgapur before concluding in Kolkata.