Consumer protection awareness programme held in Phek

DIMAPUR — A consumer protection awareness programme was organised at the Deputy Commissioner's conference hall in Phek on June 14, bringing together stakeholders from local businesses, youth groups, and community leaders, in a collaborative effort by the Department of Legal Metrology and Consumer Protection, Phek District Legal Services Authority, and Phek Town Chakhesang Students’ Union.

In his keynote address, Shiekhozo Rhakho, Assistant Controller of Legal Metrology & Consumer Protection, Phek, highlighted the programme's objective and emphasised the need for businesses and community leaders to understand consumer rights and address unfair trade practices, an update stated.

He also encouraged that the leaders must create awareness on quality products and services.

Thejakhrienuo Nisa, ADC Phek and executive officer, Phek Town Council, stated that consumers are entitled to avail good quality products and services. She also shared that everyone is a consumer and therefore must insist for a consumer-friendly environment by encouraging traders to provide good quality products and services to the consumers.

Guest speaker Mezivolu T Therieh, District & Sessions Judge and Chairperson of Phek DLSA, discussed the Consumer Protection Act 2019, highlighting its key features, including coverage of digital commerce, stricter penalties for misleading ads, mediation, and the establishment of a central consumer protection authority to curb unfair trade practices.

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She urged that the town council act as facilitators and mediators, suggesting the establishment of redressal and mediation cells to resolve consumer disputes in partnership with civil bodies, even before escalating complaints to the District Consumer Dispute Redressal Commission, while ensuring adherence to guidelines and defined powers.

Therieh noted that the 2019 Act empowers consumers to file complaints from their place of residence, even for online purchases. Additionally, she pointed out that influencers and celebrities can be held accountable under the Act for endorsing misleading advertisements.

Additionally, she informed that consumers can file complaints via the e-daakhil portal, dialling 1915, or through consumerhelpline.gov.in, or submit a physical complaint to the district commission. Emphasising the importance of retaining bills and cash receipts as proof of purchase, she advised consumers to always insist on these documents when making purchases.

Sekhotso Rokha, panel lawyer PDLSA, led an interactive session, addressing queries and advising consumers to be vigilant by checking expiry dates and MRP prices, thereby promoting smart consumer practices.

Vekuta Khamo, vice president of PTCSU chaired the programme while the welcome note was delivered by Vezovo Rhakho president PTCSU.