Arunachal Pradesh showcases culture at Hornbill Festival 2025

DIMAPUR — Arunachal Pradesh, known as the ‘Land of the Rising Sun,’ is the sole state partner for the 26th edition of the Hornbill Festival.

The state is showcasing its culture at the 10-day festival, which began on December 1 at Naga Heritage Village, Kisama.

“This partnership offers Arunachal Pradesh an opportunity to strengthen cultural diplomacy, regional cooperation, market linkages, and responsible tourism initiatives.

“Some well-known brands indigenously made by the locals have been displayed for sale in the Stall near the entrance of Bamboo Pavilion, Naga Heritage Village,” a DIPR report stated.

House of Macnok: House of Macnok is an artisanal brand from Arunachal Pradesh, shaped by the hands and heritage of the rural communities. It collaborates with women artisans, youth, and SHGs who carry generations of indigenous skill. Its mission is to revive, protect, and reimagine traditional crafts in ways that feel relevant today without losing cultural soul.

C&C Organic & Handmade Pickle: Born from a humble spark of passion, in the Nocte Hills of Tirap, where traditions brighten every horizon. The product is crafted with indigenous, time-honoured methods, full of love and care, using locally sourced and hand-picked ingredients, as pure as the mountain air. It's made from farm to kitchen, for families and loved ones near and far, now entering the markets with a sincere legacy, with no artificial preservatives, only nature's gentle touch.

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Mistyball: This is a tea brand from Arunachal Pradesh, which sources tea leaves from the mist-soaked ‘Misty Fall Valley’ in Luthong village of Tirap district. The authentic tea leaves are crafted into unique blends with indigenous herbs and spices sourced from local farmers.

KT Organic and Healthy Fruit: Founded in 2022 in the scenic Ziro Valley of Arunachal Pradesh, they craft nutritious organic fruit candies from local produce like kiwi, plum, peach, pineapple, and wild apple.

Idu Mishmi: IMCLS GI Zoh is a women-led self-help group formed under IMCLS, the apex body of the Idu Mishmi tribe, after the successful GI registration of Idu Mishmi traditional textile. It works to preserve traditional weaving while blending modern creativity to build sustainable livelihoods for the community women.

Siang Beverages: It is a home-grown brand dedicated to preserving the traditional alcoholic beverages of Arunachal Pradesh's Siang Valley, led by women entrepreneurs. Working closely with skilled village brewers, Siang Beverages ensure each batch is made from organic rice, natural herbs, and traditional fermentation methods, completely handcrafted and free from chemicals.