7th Poshan Pakhwada begins April 8

• DIMAPUR — The Ministry of Women and Child Development will observe the 7th Poshan Pakhwada from April 8 to the 22nd under the overarching framework of Mission Poshan 2.0, focusing on improved nutritional outcomes through Social and Behaviour Change Communication (SBCC) and community mobilisation.
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• According to a DIPR report, since 2018, over 100 crore sensitisation activities have been carried out during Poshan Maah and Poshan Pakhwada, fostering a Jan Andolan for a well-nourished India.
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• This year’s Pakhwada will feature outcome-based activities in collaboration with over 20 ministries/departments and stakeholders at all levels.
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• The Nagaland government’s convergent departments include the Department of Social Welfare, the Department of School Education, Rural Development-National Social Resource and Livelihood Mission, the Department of Health and Family Welfare, the Public Health Engineering Department, and administration, as well as village panchayats and communities. The campaign will spotlight four key themes.

Also read: Stakeholder orientation on nutrition to be held in Peren

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• The first theme focuses on the first 1000 days of life, emphasising maternal and child nutrition from conception to age two. This approach aims to break the intergenerational cycle of malnutrition.
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• The second theme is the popularisation of the Beneficiary Module, which promotes the self-registration of eligible individuals on the Poshan Tracker Application. The goal is to increase registrations and reduce pendency.
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• The third theme addresses the management of malnutrition through the CMAM Protocol. This initiative seeks to enhance community-level identification, referral, and follow-up of malnourished children using the Community-Based Management of Acute Malnutrition (CMAM) module.
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• The fourth theme focuses on promoting healthy lifestyles to address childhood obesity. It raises awareness about obesity as a public health issue and encourages preventive strategies through community-based events.
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• The Pakhwada will be supported by a media campaign, including nukkadnataks, jingles, radio programmes and social media engagement to boost awareness and participation.
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• With a united effort across ministries and community stakeholders, Poshan Pakhwada 2025 aims to accelerate progress towards a Suposhit Bharat, focusing on pregnant women, children, adolescents, and underserved populations.