DIC Dimapur conducts a capacity-building workshop on One District One Product for pineapple growers at Medziphema.
DIMAPUR — The District Industries Centre (DIC), Dimapur, under the Department of Industries and Commerce, organised a one-day capacity-building workshop on One District One Product (ODOP) at City Centre Medziphema, Chümoukedima, on Wednesday.
Delivering the keynote address, General Manager of DIC Dimapur Chikutoh Nyusou highlighted the importance of entrepreneurship, MSME developments, and the objectives of the ODOP initiative.
According to a DIPR report, he spoke on the importance of pineapple cultivation in Medziphema, noting that pineapple is an important horticulture crop and a source of livelihood for many farmers.
He stressed scientific and improved cultivation practices, sustainable pineapple farming, post-harvest management, reducing wastage, marketing, and collective participation. He explained that the workshop was organised to equip pineapple growers with knowledge and practical skills, address challenges faced in cultivation and marketing, and create awareness about opportunities under ODOP initiatives.
Nyusou encouraged all pineapple growers to actively participate in the workshops and work together to make pineapple cultivation a sustainable and profitable source for all farming communities.
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During the interaction with the technical expert, Zakietsono Jamir, founder of Coffee Lady, shared practical insights from her experience. She highlighted the importance of understanding the quality of coffee, proper processing, packaging, branding, and marketing in creating a sustainable business. She pointed out that locally available agricultural resources can be transformed into marketable products, thereby creating additional income and employment opportunities.
The workshop further featured a session on the introduction to the ODOP initiative, followed by a presentation on pineapple processing, value addition, and enterprise development delivered by Kiyelu T Yeptho.
A session was also held on capacity building under Make in Nagaland by the financial analyst, Raising and Accelerating MSME Performance. The session focused on digital business development and operational management for business success. Participants were encouraged to make use of digital platforms and tools for business promotion, customer outreach, and market expansion.
A total of 78 pineapple growers from villages including Razaphema, Molovom, Maova, Medziphema, Zhuikhu, Bungsang, Socunoma, and Tsiepama attended the programme.