NEW DELHI — Google-owned YouTube on Thursday said that it has crossed 125
million subscribers for its Music and Premium services worldwide, including
trial users.
The streaming platform said in a statement its focus remains
on providing subscribers with multiple ways to enjoy their favourite content.
The platform continues to introduce new features, enhancing
the experience for users across different devices.
Apart from benefiting users, YouTube Music and Premium have
also created additional revenue opportunities for content creators and
partners.
YouTube announced last year that over one in four creators
participating in its ad-sharing program are now earning revenue through its
short-form video service, shorts.
Since launching revenue sharing on shorts last year, over 25
per cent of channels in the YouTube Partner Programme (YPP) are now generating
earnings through this revenue stream.
The streaming platform revealed that over 80 per cent of
creators who joined the YPP through shorts eligibility are now also earning
through other monetisation features.
These include long-form advertising, fan funding, YouTube
Premium, BrandConnect, Shopping, and more.
“This means that Shorts is opening the door for creators to
earn in other ways on the platform, and they’re seeing the dividends,” the
company informed.
According to reports, YouTube has paid $70 billion to
creators, artists and media companies over the last three years.
The streaming platform stated that with Shorts receiving an
average of over 70 billion views per day and new monetisation opportunities
emerging, the shorts community is flourishing, bringing fresh creativity and
new voices to the platform.
The growth in subscriptions reflects the increasing demand
for ad-free viewing, offline downloads, and exclusive content, according to an
official statement.
Over the years, YouTube has expanded its services to cater
to a global audience, ensuring a seamless and high-quality experience for both
music lovers and premium content consumers.
