- NEW DELHI — Apple
is likely to cover a lot of ground around comprehensive operating system
upgrades and a unified system front at its annual ‘WWDC 2025’ conference this
month, and needs to make a big impact when it comes to AI features, according
to analysts.
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- The AI features are expected to be ramped up around use
cases, on-device convenience, in-cloud options, personal context awareness, AI
ecosystem integration and other broad customisations.
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- According to a Counterpoint Research report, Apple needs to
provide a powerful signal that it is ready to ship some meaningful updates, “or
have a good story to explain why it has been lagging behind”.
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- Apple Intelligence 2.0 likely to be one of the most anticipated
topics at WWDC 2025 from June 9-13. Apple has the potential to provide an
‘Agentic AI’-based platform with a deeper Siri context-based experience which
could help Apple regain ground in the AI race.
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- According to a recent Counterpoint study, 84 per cent of
iPhone users are willing to pay for Apple Intelligence.
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- The tech industry as well as consumers are expecting Apple
to focus on breakthrough software enhancements during the event, said the
report.
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- “All eyes are on the 2025 edition. Apart from visual,
functional and other comprehensive product changes across operating systems,
the spotlight is on Apple Intelligence. Apple is expected to double down on its
AI strategy hereon,” said Counterpoint.
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- The industry is seeing an ongoing Agentic AI arms race. This
is an emerging field and those who deliver will shift the GenAI smartphone
conversation, turning the smartphone from a simple communication device to a
truly intelligent, autonomous companion.
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- At the event, the market will be looking for more on-device
processing, more intelligence and context awareness – all delivered with deeper
Siri integration.
