A one-day PM Vishwakarma workshop in Kohima highlighted branding, marketing, digital skills, financial literacy and business development for local artisans and craftspeople.
DIMAPUR — The MSME Development and Facilitation Office, Dimapur, Ministry of Micro, Small and Medium Enterprises (MSME), in association with the District Industries Centre (DIC), Kohima, organised a one-day awareness workshop on “Branding and Marketing” under the PM Vishwakarma Scheme at the DPDB conference hall, Kohima, on September 11.
Delivering the keynote address, ADC Kohima Ruopfukuotuo Noudi highlighted the benefits of the PM Vishwakarma Scheme for local artisans and craftspeople in Nagaland, according to a DIPR report.
He said the scheme provides beneficiaries with identity and certification, skill upgrade and assistance in the form of toolkits.
Noudi said the scheme aims to make traditional professions commercially viable and facilitate the formalisation of micro-enterprises at the local level.
He also stressed the importance of promoting local artisans and appreciated the Department of Industries and MSME for organising the awareness programme.
The programme was chaired by Functional Manager, DIC Kohima, Wekrope Akami, who informed that the first tranche of loans under the scheme had been sanctioned and that loans were being awarded to some beneficiaries during the programme.
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The sanctioned loans were handed over to the beneficiaries by the ADC.
The welcome address was delivered by Functional Manager, DIC Kohima, Jessy Jurry, who highlighted the importance of the PM Vishwakarma Scheme in recognising and supporting traditional artisans and craftspeople.
She said the workshop was organised to create greater awareness of the scheme and provide beneficiaries with practical insights into its various components and implementation.
The workshop featured sessions on product packaging, labelling and designing by Executive Secretary of WENN and co-founder of Naga Bowl Bakery, Loni Khing; artificial intelligence (AI) training and e-commerce onboarding by State Programme Management Unit, PM Vishwakarma, H Yitule Krichena; export development and QR code generation by Executive, India Post Payments Bank, Kohima, Ritu Pruna Prusty; financial literacy and interaction by Lead District Manager, Kohima, Panii Eliakim; and business development by Financial Analyst, RAMP, Sutsunglila Pongen.
The sessions were aimed at enhancing participants’ knowledge and skills in branding, marketing, digital platforms, financial management and business development, enabling them to strengthen and expand their enterprises.