Will.i.am says, not AI but this platform has transformed music industry
Will.i.am has said that the video platform TikTok has transformed the music industry.
- LOS ANGELES — Singer-songwriter
Will.i.am has said that the video platform TikTok has transformed the music
industry.
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- The 50-year-old musician, who is best known as the frontman
of the ‘Black Eyed Peas’, believes the video-sharing app has had a much bigger
impact on the music business than AI, reports ‘Female First UK’.
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- Speaking to Sky News, he explained, "I don't think anything
can water down our industry any more than TikTok has”.
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- As per ‘Female First UK’, the record producer observed that
TikTok has changed how fans consume music. He also believes the app has led
record companies to reconsider what they're looking for from an artist.
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- The musician said, "We used to listen to three-minute
songs, now we're down to nine seconds, TikTok and that algorithm, you know,
changes what record companies are looking for, changes the architecture of the
song … it's watered down”.
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- Meanwhile, Will’s fellow musician, Caleb Followill, the lead
singer of Kings of Leon, previously admitted that he feels "scared"
of AI technology. Caleb confessed to feeling a "little nervous" about
AI's ever-increasing influence on the music industry, although Caleb joked that
he's "kind of an old man".
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- The musician told Sky News, "I am scared of it though,
I think, maybe, a little bit. "I've seen some stuff that makes me a little
nervous”.
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- Caleb also believes that AI isn't necessary in order to
recreate the Kings of Leon sound. Caleb, who co-founded the popular band more
than 20 years ago, explained, "As far as music, it doesn't take AI to
sound like us, my god”.
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- “We're still learning how to play, so our skill level is
still very much achievable by just human beings. It's not going to take aliens
or artificial intelligence”, he added.
