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DIMAPUR — Tourism was something Kejaroko Pieru always had an eye on, especially after seeing his village, Khonoma, become India’s first green village. It ignited his passion for tourism, as he witnessed its positive effects on the community and environment. He later co-partnered with Alder Tours, where he worked for about nine years until 2020, before starting another tour agency – Pier Tours – in Kohima.
Before entering the tourism sector, Pieru gained varied experiences that shaped his perspective. He served as a teacher at a school, before honing his attention to detail and creativity as a designer for a local newspaper. He also worked with CII and the higher education department, which expanded his knowledge about organisational dynamics and stakeholder management. His move into tourism reflects a blend of these varied experiences.
Pieru was named ‘Best Ecological Entrepreneur’ by The International Eco-Tourism Society (TIES) at the 3rd Eco-Tourism Awards, and dreams of making Nagaland a premier tourist destination.
In an interview with Eastern Mirror, the Founder & CEO, Pier Tours and the president of Nagaland Association of Tour Operators (NATO) shares the prospect of travel and tourism as a career.
What are the essential skills required for a career in travel and tourism?
In the dynamic field of travel and tourism, while many successful professionals come from diverse backgrounds, several essential skills are crucial for a successful career. First and foremost, strong interpersonal and communication skills are vital for engaging with clients, understanding their needs, and providing exceptional service. A deep knowledge of destinations, cultures, and travel products is essential to offer valuable recommendations and create memorable experiences. Additionally, organisational skills, attention to detail, and the ability to handle logistics effectively ensure smooth operations. Adaptability and problem-solving abilities are also crucial in navigating the unpredictabilities of the industry. Finally, a customer-focused mindset and a passion for travel are fundamental to thriving in this exciting and ever-evolving field.
What are the various career opportunities available to graduates/postgraduates in this field, and could you identify some leading employers?
Graduates and postgraduates in tourism have a wide range of career opportunities available to them. They can pursue roles such as travel consultants, tour operators, event managers, destination marketers, hotel managers, and hospitality executives. In India, leading employers in the tourism sector include companies like MakeMyTrip, Thomas Cook India, and Oberoi Hotels & Resorts. Internationally, companies such as Expedia, Marriott International, Hilton Worldwide, etc., offer significant career prospects.
Northeast India presents unique opportunities in travel and hospitality due to its rich cultural diversity and natural beauty, with potential roles in ecotourism management, adventure tourism, heritage tourism, and sustainable hospitality development, catering to an increasing demand for authentic and experiential travel experiences in the region.
For those interested in the travel and tourism sector but opting not to pursue formal education, what alternative pathways can they consider?
If one is keen on getting into travel and tourism but not going the formal education route, there are quite a few ways you can still make it work. One could start off by diving into entry-level jobs like being a tour guide, assisting at a travel agency, or even working in hospitality. That way, you will get hands-on experience and really get to know the industry. Another option is to go for certifications or vocational training in specific areas, like tour guiding or event planning, to boost your skills and credibility. It is also a good idea to network within the industry, attend workshops, and keep up with what is happening online and through professional groups. And for those with an entrepreneurial spirit, starting your own business in travel consultancy, tour operations, or managing hospitality services could be a great way to turn your passion and knowledge into a successful career path.
What is the overall scope and future outlook for the tourism industry?
The tourism industry around the world has a bright future ahead. More people are travelling globally because they have more money to spend and travel is easier than ever thanks to technology. In India, tourism is really important for the economy because it brings in money and creates jobs for people. India has a lot to offer tourists with its diverse landscapes, rich history, and cultural sites that attract visitors from all over. The Northeast region of India, in particular, has a lot of potential for tourism growth because of its beautiful natural scenery, unique cultures, and places that have not been explored much. As the infrastructure gets better and more people learn about the Northeast, it is becoming a popular spot for eco-tourism, adventure trips, and cultural experiences. The government and private businesses are investing in improving tourism in this area, which means there is a promising future for tourism in both the Northeast and the whole country of India.
How can the government support students interested in Nagaland's growing tourism sector, particularly with limited private sector opportunities?
To support students interested in Nagaland's growing tourism sector, especially given the limited private sector opportunities, the government can take several strategic steps. It is worth noting that while the government has made significant investments in the sector, these efforts have often failed to create sustainable and tourism-oriented projects. However, with proper investment and management, the tourism industry in Nagaland has the potential to become a thriving and sustainable economic sector.
One key approach is to introduce specialised tourism and hospitality management courses in local universities and colleges. This could include subjects like eco-tourism, cultural heritage management, and sustainable tourism. Additionally, establishing vocational training centres offering short-term courses in areas such as tour guiding, hospitality services, event management, and local handicrafts would equip students with practical skills. The government can also foster partnerships with local tour operators, hotels, and travel agencies to offer internships and apprenticeships, providing students with valuable hands-on experience. Furthermore, launching government-funded internship programs in various tourism-related departments would allow students to gain insights into public sector tourism management.
By offering scholarships and grants to students pursuing tourism-related studies, the government can encourage more students to enter the field. Providing startup funding, such as grants, loans, or tax incentives, could help young entrepreneurs start businesses like eco-lodges, tour companies, or cultural centres. Promotional and marketing support can also play a significant role. Creating platforms to showcase local talents—such as traditional artisans, performers, and chefs—would help students promote local culture and attract tourists. Training in digital marketing and social media could further assist students and local businesses in marketing their services and products to a broader audience.
Proper development and maintenance of cultural and natural heritage sites would create more opportunities for tourism-related activities. Networking and industry collaboration are vital. Organising tourism fairs, conferences, and workshops would allow students to connect with industry professionals and learn about the latest trends and opportunities. Collaborating with NGOs and international organisations focused on tourism and sustainable development could offer students opportunities for exchange programs and exposure trips.
Finally, community engagement and awareness are critical. Encouraging community-based tourism projects that involve local communities would provide students with real-world experience and foster sustainable tourism practices. Promoting cultural exchange programs would also help students explore and understand different cultures, broadening their perspectives and skills in tourism.
The government of late is demonstrating a serious and committed approach to promoting tourism in Nagaland. The introduction of the Nagaland Tourism Connect Scheme, which aims to provide luxury tourist taxis, exemplifies this renewed dedication. Stakeholders are hopeful that, like neighbouring states that are making significant strides in tourism, the government will continue to enhance its efforts, leading to the development of a thriving and sustainable tourism industry in Nagaland.
RAPID INSIGHTS
Three must-visit places in Nagaland
What do you love most about your job?
Meeting people and making new friends from diverse backgrounds from around the world. Opportunity to travel to new places.
An unforgettable message from a tourist
‘One year of travelling around the world with our children in 35 countries, and our experience in Nagaland was definitely one of the biggest highlights of the trip.’ – Florence K, Switzerland