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Tinder’s interactive video series Swipe Night coming to India

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By IANS Updated: Feb 18, 2020 9:50 pm
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New Delhi, Feb. 18 (IANS): Location-based dating service giant Tinder on Tuesday announced it was bringing its Swipe Night interactive video series in India in March. It is an in-app, interactive apocalyptic adventure, according to the company.

Tinder’s big experiment with interactive content — called Swipe Night – was introduced late last year in the US.

“After massive success in the US, Tinder is set to release Swipe Night in India this March. Tinder will release its in-app, interactive apocalyptic adventure, where at key turning points, members decide what happens to them next,” the company said in a statement.

According to Tinder’s parent company — Match “millions” of Tinder users tuned in to watch the show’s episodes during its run in October and it gave way to double-digit increases in both matches and messages.

Match had confirmed in November it would launch Tinder’s new show outside the US in early 2020.

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By IANS Updated: Feb 18, 2020 9:50:28 pm