Short video platform, TikTok, has introduced a new feature called 'Direct Post' that will allow users to post content from other third-party platforms to TikTok.
"Today, we are launching a new Content Posting API offering, Direct Post, to our global community," the company wrote in a blog post. "With Direct Post, our community can easily post content directly from third-party platforms to TikTok. Direct Post increases the resources and tools our community can choose from to easily navigate every stage of the creation process both on and off the platform."
The new feature will allow users to set captions, audience settings, and more on select third-party platforms. Currently, six third-party platforms have been integrated with Direct Post API which includes Adobe Premiere Pro, Adobe Express, Twitch, DaVinci Resolve, Social Pilot and Capcut.
The company has said that other third-party platforms that want to be integrated with the API will be "vetted through an audit process" before they can use the API.
To use the direct post feature, users can connect their TikTok account to the third-party platform and upload the content as a draft. Once their content has been successfully exported, they will receive a notification in their TikTok inbox informing them that their draft is ready for further editing and can be posted through TikTok's creation flow.
"Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints," said Deepa Subramaniam, vice president, Creative Cloud product marketing at Adobe.
"With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with increased speed and without any interruption to their creative workflows," Subramaniam added.