In an increasingly globalised world, tourism holds the key to opening up new avenues of economic and cultural exchanges. The industry has become an important part of all nations due to its economic and cultural significance. For India, to truly ascend as a superpower, it is essential that we maximise this sector. While tourism has always been a significant part of the Indian success story in the 21st century, there remain some gapping flaws in infrastructure.
The first flaw is the increasing levels of pollution in major cities of India. The grotesque image of the Taj Mahal being covered in smog due to the high levels of pollution in its surroundings is certainly not a good sight. This appalling visual is bound to drive away prospective tourists and simultaneously disappoint those who visit. The damage done to the reputation of the country by such images is immense, as, not only does it drive away tourists but also sends out a message that India can’t even protect one of its own most-cherished monuments. Given the country’s standing in the global order, it is a matter of huge embarrassment for the nation.
The second flaw is lack of tourist-friendly infrastructure, which can have a severe adverse impact on flow of tourists. The reported decline in the number of foreign tourists in Goa is a good example. Many tourists and hotel owners have attributed this decline to the ‘Taxi mafia’ who not only charge exorbitant fares but also stop Indian tourists from helping foreign tourists. The menace of the taxi drivers has only grown since the Goa government decided to ban ride-hailing apps in the state following demands made by the unions led by the taxi drivers.
The situation in Goa shows how the lack of tourist-friendly infrastructure can lead to the rise of middle men who not only spoil the experience of the tourists but also become a roadblock to any change. The presence of such middlemen is not uncommon in tourist destinations like Goa, Agra etc. While taxi drivers, tour guides, shopkeepers etc. represent an essential part of the tourism industry in India, the governments must take measures to protect tourists from their predatory practices. The decline in the number of foreign tourists in Goa and the increasing pollution levels in Agra can be seen as grave threats to the tourism ecosystem in India. If we turn a blind eye to this issue, we stand to lose one of our most profitable industries. The government can frame certain targeted policies like visa-less travel, online payment app only for non-Indians, and stricter controls over taxi and public transport to ensure a hassle-free stay for the tourists. For now, it is safe to say that India is still not maximising its tourism industry in an ideal manner.