Dimapur, July 27: Continuing its success story, Tata Motors has rolled out an extensive campaign to celebrate the 30th anniversary of its popular light commercial vehicle - Tata 407. Launched in 1986, Tata 407 range has sold over six lakh vehicles and continues to be the most popular choice of light commercial vehicles for many budding entrepreneurs with 7 out of every 10 vehicles sold in the 4T category, resulting in 60% market share. Since three decades, around 50% of its owners are first-time users and it has been providing an opportunity for self-employment in India.
Tata 407 range has pioneered the LCV industry and has brought prosperity in the lives of more than six lakh customers by virtue of excellent product characteristics that require negligible maintenance while delivering high revenue. With a promising range of vehicles in the LCV segment, Tata 407 guarantees high performance and great durability. Capable of adhering to all small and medium sized businesses requiring heavy cargo capacity, Tata 407 is ideal for smart mobility solutions. Tata Motors would be organising celebrations for their 6 lakh customers across 400 showrooms this month. This would be followed by an extensive free service check-up for Tata 407 customers.
According to Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, “The Tata 407 is exemplary in how a platform can be deployed to meet diverse needs. It today addresses a wide range of goods transportation across industries in India and about 15 other countries in South Asia and Africa. We are grateful to our customers who have acknowledged our understanding of their needs and our engineering capabilities. We will continue to enhance the range matching customer requirements.”
Available both in diesel and CNG options and tonnage ranging from 2.2 to 4.2 tonnes payload, Tata 407 goods transportation portfolio has been expanded to comprise trucks, tippers, pick-ups and vehicles for agri/food products, construction, light mining and a whole host of services. The portfolio has been regularly upgraded based on the company’s own R&D and customer feedback on operating economy, cabin convenience and safety.
Tata 407 was among the first to have demonstrated cutting-edge technological advancements in the automobile sector in India. The success of Tata 407 also marked the introduction of other legendary vehicles in the commercial vehicle market. The Tata 407 range consists of 9 variants - SFC 407 pick-up. SFC 407 MFIP, SFC 407 twin tyre, SFC 407 HT, SFC 407 Ex2, SK 407, LPK 407, LPT 407 Ex, LPT 407 Ex2, these are further classified based on the load body, all of them commanding their own line of loyal customers over the years.
Tata 407 range comes with a service interval of 20,000 kms enabling the customer to spend less on maintenance. The legendary 407 platform with 3 years / 3 lakh kms warranty gives confidence and assurance of extended life. Tata 407 range comes with a competitive price, which gives the benefit of lower EMI and lower down payment, thus making it an attractive business proposition. It enjoys an unfathomable trust of all financiers, thus make it a hassle-free ownership experience for customers.
