Sudhanshu Pandey slams commercialization in cinema: Filmmaking today is driven by sales, not stories
Actor Sudhanshu Pandey, known for his role in ‘Anupamaa,’ has voiced his concerns about the growing commercialization in the film industry
- MUMBAI — Actor Sudhanshu Pandey, known for his role in ‘Anupamaa,’ has
voiced his concerns about the growing commercialization in the film industry.
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- He stated that the essence of storytelling is being
overshadowed by the race for profits. Speaking at the recent Content India
Summit 2025, he remarked, “They need to really create something that is very
original and very deep-rooted. Unfortunately, we belong to an industry where
everybody is trying to make films that they can sell. The core thought of
filmmaking is wrong.”
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- “Nobody is really focusing on making good subjects or
working very hard in trying to figure out subjects or stories or digging out
stories from deeper in the society. There is so much out there. Unfortunately,
nobody wants to work hard on that. Everybody is trying to set up projects and
trying to sell them. They all want to make it with a saleable name so they can
sell it. I know it's a double-edged sword,” Sudhanshu added.
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- The actor also shared insights into his vision as a
producer and discussed the challenges that Indian creators encounter in the
current content landscape. Talking about his production journey, Sudhanshu
shared, “I have been actually working on scripts for over a decade now, and
I've got three feature film scripts that are ready and bound, out of which two
scripts are being pitched to various actors and also some broadcasters, and one
OTT series, which I'm very proud of, because it is written by a very, very dear
friend of mine, like a younger brother.”
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- “So, yes, my idea of producing is not just limited to the
idea of producing and getting something out, but also producing content that
can be talked about, that can be remembered. And I'm very keen on becoming one
of those producers who are known for their content and are very, very good,
which is socially relevant, and it can make a difference, basically.”
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- Sudhanshu also reflected on the balance between
creativity and commercial viability.
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- “Even if I am producing, I would definitely want somebody
saleable on my project. But I think I would be a little honest with my subjects
because I would rather make a good film and focus on making a good film in
time, which is economically viable for everybody. If you make a good film, I
don't think it can ever be a losing proposition. Once you make a good film, you
can market it well."
