Sony Music India partners with The Hello Group to offer global touring opportunities for local Indian artists
Sony Music India has announced a strategic partnership with Los Angeles-based global entertainment leader, The Hello Group (THG), to establish THG India
- MUMBAI — Sony Music India has announced a strategic partnership with Los
Angeles-based global entertainment leader, The Hello Group (THG), to establish
THG India.
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- This collaboration marks a significant international
alliance aimed at strengthening the Indian music industry, with a special focus
on supporting local Indian artists in the rapidly growing live music scene.
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- Speaking about the collaboration, Vinit Thakkar, Managing
Director, Sony Music India, shared, “This is a great moment for the Indian
music industry and its vibrant creative community. THG India marks our first
international collaboration of this scale right here in India, and it serves as
a critical bridge. By combining THG's strength in global live touring and their
international network with our deep local expertise, we are strategically
empowering Indian artists with the resources, seasoned management, and global
network essential to truly accelerate their careers and resonate on the
international stage.”
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- Taylor Jones, CEO of The Hello Group, emphasized the
venture's global implications. He stated, “The Indian music scene boasts an
incredible wealth of talent, and its global influence is undeniable. THG India
reinforces our deep commitment to building a robust platform for these artists,
underpinned by our extensive experience in live touring, artist development and
publishing. With our dedicated team in Mumbai and our proven track record of
orchestrating worldwide tours for top-tier artists, we are uniquely poised to
amplify India’s voices like never before.”
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- A source revealed that this partnership combines Sony
Music India’s deep local expertise and wide presence in the Indian music scene
with THG’s well-established global network specializing in live tours and
artist growth.
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- Operating under The Hello Group’s extensive international
framework, THG India will deliver full-spectrum support for artists,
encompassing professional management, worldwide live event bookings, and
publishing services. Through this collaboration, Indian artists gain a smooth
and supported entry into global markets, backed by a skilled team with a strong
track record.
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- THG’s publishing arm boasts an impressive track record
with over 50 Billboard #1 chart results and numerous platinum-certified singles
and albums in Asia for artists such as BTS, NCT 127, ITZY, IVE, Steve Aoki, The
Chainsmokers, T.X.T, ENHYPEN, and TWICE. Their booking agency has booked shows
and tours for a diverse roster for worldwide tours, including Jeff Satur, Mark Ambor,
I.M (of MONSTA X), Matt Steffanina, Sunkis, Greyson Chance, EMEI, C-Kan, Kang
Daniel, and others.
