Sir Paul McCartney has created the first ever audio Mojis.
The former Beatles legend has collaborated with video conferencing app Skype for a special range of animated love-themed audio Mojis - which are short animated clips that you can use during Skype chats - made especially for Valentine’s Day on Sunday (14.02.16).
Paul, 73, found the whole creative process “challenging” as he had to try and express each emotion within seconds, but said it gave him “great practice” in the studio.He said: “It turned out to be a great laugh at the same time as challenging because you suddenly realise you’ve got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.”
The ‘Live and Let Die’ hitmaker used a variety of instruments including guitars, drums, a xylophone and his own voice and opted for an electronic sound with a “modern flavour”.
He said: “I wanted it to sound sort of electronic so I wanted the signature to sound electronic rather than acoustic guitar, for instance. So I got the overall signature on the Moog in order to give it a modern flavour”. The Mojis are available to use on Skype now.
