KOHIMA — Rhö.Lè Enterprise, located on the fifth floor of Central Plaza, Multi-level Parking Building, PR Hill, Kohima, was inaugurated on Tuesday by Rev. Dr. Vevo Phesao, senior pastor of Chakhesang Baptist Church Kohima Ministers Hill (CBCKMH).
In his speech, Rev. Dr. Phesao highlighted the importance of young people in making a difference in society and urged them not to give up, to remain consistent, and to strive to be righteous business people.
Emphasising the values of healthy competition and hard work, he encouraged the gathering to persist in their efforts. The senior pastor also offered a dedicatory prayer for the new shop.
Proprietor of Rhö.Lè Enterprise, Rhovelu Soho, shared the story behind the unique name of her business, explaining that 'Rhö.Lè' is a creative phonetic adaptation of her name "Rhovelu." She revealed that the enterprise began in 2021 as a small online business.
Soho expressed her passion for business, calling the launch of the physical store a dream come true.
"My aim is to connect entrepreneurs from all over Nagaland, bringing together ideas and products under one roof," Soho said.
She added that several startup entrepreneurs are displaying their products in her store, which features handmade items such as bags, traditional necklaces, hair accessories, phone charms, pop sockets and a variety of local pickles.
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The store also offers a cafe experience for shoppers to enjoy while they browse, which were sourced from Lamneihoi Sarah Mangte’s Instagram business handle, @Delicias Treats.
Soho further shared her excitement about being recognised for her achievements as she would be awarded as a ‘Women Leader in Skill Development’ by the Global Empire Leader from India in New Delhi on September 28, 2024.
The inaugural programme was led by Lamneihoi (Sarah) Mangte and attended by family members, friends, and well-wishers.