ITEMS from Reese Witherspoon’s new clothing collection sold out within hours.
The ‘Wild’ star - who made her first foray into fashion when she launched her clothing line Draper James, a southern-inspired sportswear and lifestyle brand, online on Wednesday (05.05.15) - has already seen key products from the collection fly off the shelves.
The items, which include a $325 Derby black leather bag, the Solid Edgehill dress at $225, $125 Bristol shorts and the Belle Meade dress at $300, are no longer available to buy on the online store following a surge of purchases just hours after the site went live.The Louisiana-born beauty designed the range - which is named after her grandparents Dorothea Draper and William James Witherspoon - to reflect “touches of her upbringing” and help the fashion-conscious women in the south of the United States to “feel seen”.
Forty percent of her entire Draper James collection will be produced in the south of the country and the website also includes city guides for southern regions.
Reese said: “The interesting thing is that women in the south, and all over the country, are reading Elle, Vogue and WWD. They have such a sophisticated knowledge of fashion. I wanted to create a line that made them feel seen.
“It will have all those touches of my southern upbringing but also revealing what the south is today.
“In the south, there’s a lot of colour, prints, tradition, traditional fabrics like gingham, plaids, stripes. There’s also definitely a feeling that what you wear makes you feel better, especially if you’re wearing colour, prints or joyful things.”
