A workshop on the PM Vishwakarma scheme was held in Kohima to educate artisans on marketing, financial literacy, and business formalisation.
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DIMAPUR — A one-day PM Vishwakarma marketing and entrepreneurship orientation workshop was conducted at the DC's conference hall, Kohima, on Thursday to create awareness among artisans and entrepreneurs on government schemes, marketing strategies, financial literacy, and business formalisation.
According to a DIPR report, speaking on the occasion, General Manager of District Industries Centre (DIC), Kohima, Ahunle Tep, highlighted the importance of entrepreneurship and market preparedness for local artisans under the PM Vishwakarma scheme.
The first technical session on schemes under the Ministry of Micro, Small and Medium Enterprises (MSME) and the state government was delivered by Inspector of Industries, DIC Kohima, Pezalhoulie Kets, who briefed the participants on various central and state support mechanisms available for MSMEs.
The second session on entrepreneurship development programme (EDP), branding, advertising and packaging was presented by Vilalhounuo Solo, Non-Farm Livelihoods, District Mission Management Unit, Nagaland State Rural Livelihoods Mission (NSRLM), Rural Development Kohima. She emphasised the importance of branding, advertising and proper packaging in enhancing product visibility and market competitiveness.
The third session on the benefits of onboarding PM Vishwakarma beneficiaries on Udyam and QR codes was conducted by Rahul Sahani, Senior Consultant, Ernst and Young (EY). He explained the advantages of formal registration and digital integration in expanding business opportunities.
The fourth session on financial literacy and insights on banking matters was led by Thangchinmuan Hangzo, senior branch manager, Punjab National Bank. He provided practical insights on banking procedures, credit facilities and financial discipline for small entrepreneurs.