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At the virtual launch, Modi interacted with villagers from six districts of Uttar Pradesh. Villages across all districts of the state joined the event through Common Service Centres and Krishi Vigyan Kendras.
The scheme seeks to dovetail central and state government's programmes, while also creating partnerships with industry and other organisations as the Covid-19 pandemic affected workforce in general and migrant workers in particular.
The campaign is intensely focused towards providing employment and promoting local entrepreneurship.