Mhathung Yanthan speaking during the inauguration of Weekly
Bazaar in Wokha town on Tuesday.
- DIMAPUR — The Nagaland State Rural Livelihood
Mission (NSRLM), District Mission Management Unit (DMMU) Wokha, in partnership
with five Self Help Group (SHG) federations, jointly inaugurated the ‘Weekly
Bazaar’ at public ground, Wokha town, on Tuesday.
- Advisor for Agriculture, Mhathung Yanthan, the special guest
for the event, in his address, acknowledged the significance of the initiative
and commended its role in supporting local farmers and entrepreneurs, a DIPR
report stated.
- Yanthan emphasised the importance of market chain
accessibility, local product promotion, and strengthening the rural economy
through collective responsibility.
- He also highlighted the role of self help
groups in transforming market accessibility by connecting producers to broader
markets through a sustainable approach.
- Additionally, the advisor highlighted the credit lines
available to farmers and the importance of value addition, such as improved
packaging, branding, and quality control, to enhance product reach and maintain
consistency in business models.
- According to Yanthan, these measures will improve income
generation and support the local farming community across Wokha district.
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- An official from the State Mission Management Unit of NSRLM
spoke on the objectives of the weekly bazaar. The speech outlined the
initiative’s purpose in improving market accessibility, regulating prices,
stabilising local trade, and supporting the growth of the local economy.
- It also touched on the promotion of organic farming,
advocating for sustainable agricultural practices that enhance overall
productivity.
- The event was chaired by the convenor, district marketing
committee, Zuchibeni Odyuo, while the vote of thanks was delivered by district
functional specialist, NSRLM, DMMU Wokha, Daniel Ovung.
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- The five SHG federations involved in organising the weekly
bazaar include Samyan Federation, Sanis Block; Lijü Federation, Wozhuro;
Zukhumki Federation; Echungren Cluster Level Federation; and Englan Yingsung
WLT and CCS Ltd.
- The weekly bazaar will be held twice a week, starting at 6
am, serving as a vital platform for local farmers and entrepreneurs to showcase
their products, improve market accessibility, and contribute to the sustainable
economic development of the District.
