BENGALURU — Myntra, one of India’s leading fashion, beauty, and lifestyle
destinations, on Saturday kicked off the 22nd edition of its flagship End of
Reason Sale (EORS).
The much-awaited mega fashion shopping event is sure to
dazzle fashion and beauty enthusiasts across the country. Shoppers from metros
and non-metros can explore a vast selection of over 4 million styles from more
than 10,000 brands, including international, domestic, and homegrown brands.
With something for every taste and trend, it’s the
ultimate destination for those looking to refresh their wardrobes and beauty
shelves with the season’s most stylish picks.
The categories that are witnessing traction from
consumers during EORS include men's casual wear, men’s and women's ethnic wear,
women's western wear, beauty, and personal care, watches and wearables,
accessories, travel essentials, sports footwear, kids' wear, and wedding
collections.
Several popular brands that are witnessing heightened
traction include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas,
Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among
others. From breezy silhouettes to vibrant statement pieces, the collections
offer something for every occasion, mood, and personal style.
Adding to the thrill, FWD, Myntra's Gen-Z proposition,
features over 200K+ trend-first styles from brands including SZN, Freakins,
Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, and Outzider
among many others.
Exciting new
launches for the 22nd edition of EORS
The 22nd edition of EORS is making shopping delightful
with a slew of new launches. These include the US-based iconic brand GAP, and
the famed designer Tarun Tahiliani’s luxury pret line -- OTT, both launching on
Myntra for the first time. Other exciting new collection launches include Emporio
Armani, Elie Saab, K-18, and the new Alia Bhatt x L’Oréal Casting Crème Gloss
line, in the Beauty category.
Sneaker lovers are in for a treat with new arrivals
including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and
Lotto Leggenda.
Home and living get a refresh with stylish launches from
Royal Oak, COIRFIT, Drogo. Furthermore, as part of its continued support for
emerging made-in-India brands, customers are able to shop from new D2C brands
launched under Myntra’s Rising Stars (MRS) Home Edit programme including Phool,
Modish Couture, and Sleep Spa this season.
New launches in the watches and wearables category
include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon
2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin -- making
this season of EORS one of the most comprehensive and thrilling yet.
“Each edition of EORS is a testament to Myntra’s vision
of redefining the way India shops. It’s more than just an event, it’s a
cultural moment that captures the spirit of a fashion-forward, evolving India.
Every edition deepens our connection with customers, empowers emerging brands,
and pushes the boundaries of tech-led, immersive shopping experiences,” said
Bharath Kumar, Head of Revenue and Growth, Myntra.
“With this edition, we are expanding access to over 4
million styles across diverse categories, while inspiring customers to
self-express through fashion,” he added.
With over 10k styles across fashion, beauty, accessories,
and home, M-Now has emerged as the go-to option for customers in Bengaluru,
empowering fashion-forward shoppers to receive their orders starting in about
30 minutes.
This hyper-speed proposition offers a selection of
globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi’s, Jack
& Jones, ONLY, among others, along with premium beauty brands such as YSL,
Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest
Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It
also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and
Dressberry.
This event features assured cashback with every purchase,
and dynamic shopping events such as brand mania deals (8 pm-midnight), midnight
steal runs (midnight - 8 am), grab or gone (8 am - 8 pm), and VIP special deals
(6 pm daily for an hour).
Exciting partner bank offers on 22nd edition of EORS
include Axis Bank & Flipkart Axis Bank: 10 per cent instant discount on
credit cards and EMIs; ICICI Bank: 10 per cent instant discount on credit,
debit cards and net banking; Kotak Mahindra Bank: 10 per cent instant discount
on credit cards and EMIs; and Paytm UPI: assured cashback of Rs 20 on each
transaction.
Myntra has generated over 20,000 employment opportunities
through its partners for this edition of EORS. These roles span logistics,
customer service, and last-mile operations, with around 4,500 delivery partners
and 1,000 customer support champions added to strengthen last-mile and contact
center capabilities.
Approximately 22 per cent of the new warehouse workforce
comprises women, undertaking roles like sorting, grading, and packing across
fulfilment centres in Bengaluru, Mumbai, Kolkata, and Delhi.
This seasonal workforce reflects wide geo-diversity, with
hires from states such as Arunachal Pradesh, Assam, Bihar, Chhattisgarh,
Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab,
Rajasthan, Uttar Pradesh and Uttarakhand.
Backed by its expansive supply chain and the Kirana
network under Myntra Extended Network for Service Augmentation (MENSA),
Myntra’s delivery infrastructure will be the backbone of EORS 22.
Leveraging the power of social commerce for the 22nd
edition of EORS
Taking engagement to the next level, Myntra is leveraging
its powerful social commerce platforms to connect with its ever-growing base of
fashion-conscious shoppers. Top influencers from across the country, are
creating exclusive looks to inspire fashion and beauty enthusiasts.
Adding to the excitement is Myntra Minis, a cutting-edge
feature revolutionizing how users interact with fashion, beauty, and lifestyle
content. Myntra Minis captivates Gen Z and millennials with vibrant, dynamic
content, garnering 20 million views monthly on average, cementing itself as a
game-changer in the world of immersive shopping.
