Osail Mart, Mokokchung's first live fish mart, opens in Chuchuyimpang offering online doorstep delivery.
MOKOKCHUNG — Mokokchung’s first live fish market, Osail Mart, was officially launched near Police Baptist Church in Chuchuyimpang village on Wednesday.
The facility was inaugurated by Mokokchung Chamber of Commerce and Industry (MCCI) President Tsukti Lkr and dedicated by Rev. S Toshi, Pastor of Mongya Prayer Garden.
Proprietor Opangrenba announced that, in addition to offline sales, Osail Mart will offer online delivery of live-catch fish directly to customers’ doorsteps, with a wide range of varieties available.
Through a digital ordering system, customers can place orders via the mart’s social media handle, select their preferred varieties, and receive deliveries through Osail Mart’s courier team within Mokokchung town.
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Opangrenba said that as a local entrepreneur, providing essential services to the community was a calling for him. Drawing from business models in other parts of the country, he noted the potential to adapt similar innovations in Mokokchung. He said research into live fish marketing revealed significant demand, prompting the venture with a vision to deliver “quality food and quality life” to residents.
MCCI President Tsukti Lkr observed that while Mokokchung’s market is progressing, the pace remains gradual. He said the town is emerging as a commercial hub serving Tuensang, Longleng, Noklak, Shamator, and parts of Zunheboto and Wokha. He described Mokokchung as an affordable market that stocks a wide range of goods, which has helped expand the local supply chain.
However, he cautioned that the town is becoming saturated and that expansion is urgently needed. Growth is occurring, he said, but at a slow rate, and urged the local community to welcome new businesses in their area to support overall progress.
Regarding the wet market, Lkr noted that meat and fish remain primary commodities. He recalled that four years ago, the detection of formalin in fish triggered a market crisis and a four-month blanket ban on fish supply.
The launch of Osail Mart, he said, will serve as a game-changer by ensuring reliable access to quality fish and helping prevent similar disruptions in the future.