- Social Welfare officials say efforts underway to boost
outreach and empowerment
- DIMAPUR — As the government pushes ahead with
its nationwide “Mission Shakti” programme aimed at empowering women, a field
survey conducted in parts of Dimapur—specifically Signal Angami, Kevijau,
Supply Colony, and Nuton Bosti—highlights both encouraging strides and
persistent gaps in awareness, access, and trust among women.
- Mission Shakti, implemented in Nagaland through the state’s
Social Welfare Department, comprises two key components: Samarthya, which
focuses on women’s empowerment, and Sambal, which ensures women’s safety and
security.
- The Samarthya segment includes schemes such as the District
Hub for Empowerment of Women (DHEW), Pradhan Mantri Matru Vandana Yojana
(PMMVY) for pregnant and lactating women, Sakhi Niwas hostels for working
women, crèches under the Balan scheme, and Shakti Sadam, a rehabilitation
centre for women in distress. Sambal encompasses initiatives like Beti Bachao
Beti Padhao, the 181 Women Helpline, and One Stop Centres (OSCs) for survivors
of violence.

Participants at a recent awareness programme organised by
the district administration and Sankalp-DHEW, Mission Shakti in Dimapur.
(Representational Image)
- A street-level survey involving 60 women across the four
areas yielded mixed responses. While 41 respondents said they were aware of at
least one government-run scheme—most commonly the 181 helpline or OSCs—19 women
admitted to having no knowledge of these schemes at all. Among those who were
aware, 22 credited Anganwadi workers as their primary source of information.
Others mentioned public billboards (10), social media such as WhatsApp (6), and
traditional media like radio or television (3).
- However, awareness did not always translate into usage. Only
12 women reported ever trying to access any of the services, and of those, just
five described their experience as positive—mostly involving the 181 helpline
or OSCs. The remaining seven cited unclear procedures, delays, or
discouragement from others as major barriers. In emergency situations, 38 women
said they would prefer to approach informal community structures such as
churches, local police, or Anganwadi workers. Notably, 22 women said they would
not seek help at all, citing fear, shame, or a lack of awareness about their
rights.
- The survey also revealed deeper systemic issues. A
significant number of respondents—28—spoke of experiencing or witnessing
domestic or emotional abuse.
- Fourteen cited alcohol abuse within their
households. Ten women pointed to a lack of financial independence, while others
highlighted issues such as girls dropping out of school (8) and public or
workplace harassment (7). Many felt that these problems were exacerbated by
inconsistent or poorly communicated messaging from government agencies.
- While 24 respondents confirmed that outreach programmes had
reached their areas, 36—mostly from semi-rural pockets—reported little or no
official engagement. Language barriers and a lack of follow-up were also
mentioned as obstacles.
Also read: Aadhaar barrier for PwDs in Nagaland
- A major concern raised was the lack of safety and comfort in
reporting incidents. Forty-six women expressed discomfort or fear about
approaching police stations or helplines, citing reasons such as fear of blame,
lack of privacy, long distances to facilities, and the absence of female personnel.
Only 14 women said they felt secure enough to report incidents to the
authorities.
- Despite these challenges, the survey did highlight some
hopeful trends. Twenty-one women identified female role models in their
neighbourhoods—teachers, pastors’ wives, or social workers—who were seen as
sources of support. Still, 39 respondents felt that women were not given enough
opportunities to lead in their local settings.
- When asked about what improvements they would like to see,
many suggested regular awareness campaigns in local languages, especially in
community spaces such as schools, churches, and marketplaces. Others
recommended training women volunteers at the village level who could act as
trusted contact points. Several called for an increased presence of female
officers in police stations and health centres and proposed enhancements to
helplines, such as callback options or text-based services for those with low
literacy levels.
- Responding to these findings, officials from the Social
Welfare department said that efforts are underway to expand outreach at the
block and village levels.
- The officials said that educational materials are being
distributed to raise awareness about schemes like PMMVY. So far this year, more
than 30 awareness programmes have been conducted across Anganwadi centres,
schools, and other community spaces, covering topics such as menstrual health,
gender-based violence, and discrimination, reaching an estimated 2,000 people.
Topics addressed during these sessions include menstrual health, gender-based
violence, and discrimination.
- In addition to on-ground outreach, the department is
reportedly leveraging social media platforms like Facebook and Instagram, along
with local newspapers, to disseminate information about women’s rights and the
support services available to them.
Imitakum
- (The writer is a Political Science student at the Gandhi
Institute of Technology and Management, Hyderabad, and currently an intern at
Eastern Mirror.)