Media at Existential Crossroads

Digital media, including portals, blogs, social media and podcasts, have severely affected traditional media in multiple ways – from a decrease in revenue due to a shift in advertising to declining circulation and viewership to erosion of public trust. The COVID-induced lockdown rubbed more salt to the wounds, introducing many to digital platforms. This is undeniable. It is evident from hundreds of newspapers and magazines being folded across the world over the recent past, while many are struggling to stay afloat. Nagaland-based newspapers too felt the pinch of this trend. Nagaland Page, one of the prominent newspapers in the state, was closed down earlier this year after two-and-a-half decades of service to the people due to “financial and personal” reasons. For a state that has faced challenges in making its voice heard at the national level, due to factors such as geographical isolation and a lack of major media outlets, it was a huge setback, but more newspapers could be forced to close if the current trend of disparity in advertising and digital disruption continues. The closure of publishing houses highlights a broader crisis, particularly the poor advertising climate affecting newspapers. So, the centre’s reported move to safeguard traditional media -- print, radio and television – by introducing a series of measures including removal of regulatory hurdles, enhancing funds by raising advertising rates and reforming TRP guidelines is a positive development.

While this move will significantly assist traditional media, which is facing an existential threat, in continuing to provide credible content to the public, it can also cause more harm than good if it is used to suppress independent voices and manipulate the media to spread propaganda of the government or any political party. In short, no strings should be attached and press freedom compromised. The measures should be implemented solely in the interest of the independent journalism, recognising its immense role in a democracy. The centre should also ensure timely payment for advertisements to alleviate the financial strain on media houses and help them to disseminate credible and verified news. Meanwhile, several media outlets have been accused of serving as a mouthpiece of some political parties and spreading certain ideologies amid claims of the government stifling dissent and undermining press freedom. Journalism lacks value without credibility. Failing to uphold the core principles of journalism -- accuracy, fairness, and independence -- is like digging one's own grave.