Masterclass on essential marketing strategies held in collaboration with Startup Nagaland in Kohima

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• Resource persons and participants pose for a photograph after the masterclass on essential marketing strategies in Kohima on Tuesday.

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• DIMAPUR — A Bengaluru-based Tally Solutions Pvt. Ltd., in collaboration with Startup Nagaland under the Department of Industries and Commerce, Government of Nagaland, successfully conducted a masterclass on essential marketing strategies on Tuesday at the Innovation and Incubation Space (IIS) of the Capital Convention Centre in Kohima.
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• An update from the Industries and Commerce department stated that the masterclass was aimed at equipping entrepreneurs and business owners with actionable tools and strategic insights to enhance their marketing capabilities and drive brand growth in the digital era.
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• The programme began with a welcome address delivered by Ikheshe Kahoto, assistant director of Industries and Commerce, followed by a brief address from Vivek Sovasaria, deputy general manager (evangelisation and influencer marketing) of Tally Solutions Pvt. Ltd., who emphasised the critical role of marketing in business success and sustainability.
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• The session was led by Omkar Sardessai, head of brand and communications at Tally Solutions, who delivered comprehensive insights on developing impactful marketing strategies, strengthening brand presence and enhancing communication channels for businesses of all scales.

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• It stated that around 50 participants including the startups from various sectors and incubators including Youthnet, Educentre School of Business (ESB), Nagabots and NTTC under Startup Nagaland attended the workshop and actively engaged with the content and discussions.
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• The event concluded with an interactive question and answer session and networking opportunity, fostering meaningful exchanges between participants and resource persons.