Resource persons and participants pose for a photograph
after the masterclass on essential marketing strategies in Kohima on Tuesday.
- DIMAPUR — A Bengaluru-based Tally Solutions
Pvt. Ltd., in collaboration with Startup Nagaland under the Department of
Industries and Commerce, Government of Nagaland, successfully conducted a
masterclass on essential marketing strategies on Tuesday at the Innovation and
Incubation Space (IIS) of the Capital Convention Centre in Kohima.
- An update from the Industries and Commerce department stated
that the masterclass was aimed at equipping entrepreneurs and business owners
with actionable tools and strategic insights to enhance their marketing
capabilities and drive brand growth in the digital era.
- The programme began with a welcome address delivered by
Ikheshe Kahoto, assistant director of Industries and Commerce, followed by a
brief address from Vivek Sovasaria, deputy general manager (evangelisation and
influencer marketing) of Tally Solutions Pvt. Ltd., who emphasised the critical
role of marketing in business success and sustainability.
- The session was led by Omkar Sardessai, head of brand and
communications at Tally Solutions, who delivered comprehensive insights on
developing impactful marketing strategies, strengthening brand presence and
enhancing communication channels for businesses of all scales.
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