'Made in India' Nothing Phone (3a) series launched, firm to boost domestic production
Akis Evangelidis, Co-founder of Nothing who has recently been appointed as the President for India, has highlighted the importance of the nation in the company’s strategy.
- NEW DELHI — In a
fillip to the government’s ‘Make in India’ initiative, London-based technology
company Nothing on Tuesday unveiled its latest Phone (3a) series, which is
designed to elevate its mid-range lineup with advanced features.
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- The smartphone series will be manufactured in Chennai,
further underscoring Nothing’s commitment to the country.
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- Akis Evangelidis, Co-founder of Nothing who has recently
been appointed as the President for India, has highlighted the importance of
the nation in the company’s strategy.
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- India will play a pivotal role in the global smartphone
industry in the years to come, and “we’re committed to accelerating our ‘Make
in India’ initiatives and boosting domestic production,” he mentioned.
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- Nothing plans to accelerate its ‘Make in India’ initiatives
by ramping up local production and investing more in the Indian market.
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- India has become a key focus for the company, especially
after recording a 577 per cent year-on-year (YoY) growth in 2024, making it the
fastest-growing smartphone brand in the country.
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- The launch of the Phone (3a) Series, made in India, is a
step towards further strengthening the company’s presence in the Indian market
and aligning with the country’s vision of becoming a global manufacturing powerhouse.
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- The series comes in two models, Phone (3a) and Phone (3a)
Pro, both featuring an upgraded triple-camera system with optical zoom, a
powerful Snapdragon processor, a brighter and more responsive display.
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- The Phone (3a) comes with a 50MP main sensor and a Sony
ultra-wide sensor, alongside optical zoom for the first time. The Phone (3a)
Pro, on the other hand, features a periscope zoom camera with 60x ultra zoom.
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- The Phone (3a) series is powered by the Snapdragon 7s Gen 3
Mobile Platform, offering a 33 per cent faster CPU and 11 per cent better
graphics performance compared to the previous model.
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- The Phone (3a) will be available starting from INR 24,999
and the Phone (3a) Pro, from INR 29,999. On March 11, as a special introductory
offer, Phone (3a) will be available for INR 19,999, and the Phone (3a) Pro for
INR 24,999, according to the company.
