In the wake of Kim Kardashian‘s Paris robbery, the reality TV star has suspended all commitments indefinitely and stopped posting on social media - decisions that could cost her more than $1 million a month.
Since she was gagged, bound and robbed at gunpoint of nearly $11 million worth of jewellery in her hotel room in Paris earlier this month, she has intentionally retreated from the public eye both online and at in-person events.
Celebrity financial adviser Samuel Rad told people.com that Kim’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies”, which is separate from special event appearances where he estimates she rakes in between $200,000 to $300,000.
Rad also estimates that her personal, non-ad-related posts “are worth at least $20,000 a piece to her overall brand”.
Despite her potentially “losing about a $1 million a month” through her withdrawal from social media alone, Rad said that her return to posting could benefit her in the long term.
“People are hoping to hear from her,” Rad stated, and added “if Kim positions herself correctly, she can have a real blockbuster media score”.
The star also appears to be shelling out exponentially more in personal security than she was prior to the intrusion.
IANS
