Jackky Bhagnani: Gen-Z is changing the way music is created
Jackky Bhagnani: Gen-Z is changing the way music is created and consumed
Actor, producer and entrepreneur Jackky Bhagnani shared that independent music is giving healthy competition to mainstream norms because the Gen-Z is changing the way music is created and consumed
MUMBAI — Actor, producer and
entrepreneur Jackky Bhagnani shared that independent music is giving healthy
competition to mainstream norms because the Gen-Z is changing the way music is
created and consumed.
"Today, every aspiring musician can potentially churn
out music independently thanks to platforms like Spotify, YouTube, and Apple
Music. This has created a formidably powerful alternative industry,” said
Jackky.
His company Just Music has been making inroads into the
music industry with an expanding portfolio of diverse offerings.
"We intend to play a key role in steering the shift
towards independent music by supporting talented artists. We are offering them
a platform that prioritizes creative freedom and expands the reach of clutter-breaking
music."
Talking about the ever-evolving musical tastes, he said:
“Gen Z is changing the way music is created and consumed.”
“They want music which is personal, original as well as
diverse and fortunately, today there are many avenues which can help them to
create as well as access music that resonates with them. This is why
independent music is giving healthy competition to mainstream norms."
Jackky says his label offers access to high-quality
production, marketing strategies, and distribution networks, ensuring that
“independent artists can reach a wider audience and join the mainstream while
maintaining their unique artistic identity."
He hopes independent musicians will also be celebrated on
international platforms.
"We are actively working towards this goal by
facilitating collaborations with global artists, exploring cross-cultural music
projects, and leveraging digital platforms to amplify Indian music beyond
geographical boundaries."
Jackky made his debut in 2009 with Kal Kissne Dekhaaaaa. In
April 2011, he starred in F.A.L.T.U. He was then seen in films such as Ajab
Gazabb Love, Rangrezz, Youngistaan and Welcome to Karachi.
In 2016, he turned to film producing with Sarbjit along with
his sister Deepshikha Deshmukh. In 2017, he produced and acted in a short film
'Carbon' released on YouTube. In 2018, he produced Dil Juunglee and Welcome to
New York. He made his Tamil film debut opposite Trisha in the horror film
Mohini.
