WhosThat360 North East Influencer Yatra in Kohima promotes entrepreneurship among youth and women through workshops, creator sessions and business opportunities.
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DIMAPUR — A Northeast-focused influencer campaign aimed at promoting entrepreneurship among youth and women was held in Kohima on Friday, as part of the WhosThat360 North East Influencer Yatra presented by Oriflame.
According to a press release, the event was organised at Old NST, Kohima, after earlier stops in Shillong, Agartala, Aizawl and Dimapur. The campaign is scheduled to travel to Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri and Durgapur, before concluding in Kolkata.
The Yatra is positioned as a regional influencer initiative providing a platform for youth, creators and women, with participation from students, beauty enthusiasts and local influencers at each stop.
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A key feature of the programme is the Oriflame Beauty and Wellness Partner Truck, where participants engage in product discovery sessions, including live beauty masterclasses, skincare workshops and creator auditions.
The initiative focuses on sectors such as beauty, fashion, food, travel, wellness and lifestyle, and seeks to encourage participants to explore entrepreneurship opportunities.
Through Oriflame’s Brand Partner Programme, participants are offered avenues to start businesses, earn flexible income and build independent revenue streams while promoting products.
The organisers stated that the campaign aims to promote financial independence, particularly among women, and to create opportunities within the creator ecosystem in the Northeast.
WhosThat360, described as an influencer content platform covering developments in the creator ecosystem, is organising the campaign in collaboration with Oriflame, a global beauty and wellbeing company.
