BENGALURU — India's startup ecosystem is experiencing a significant surge,
with hiring up 32 per cent year-on-year, signalling a strategic pivot towards
sustainable and innovation-led scaling, according to a report on Monday.
The report by jobs platform foundit (formerly known as
Monster APAC & ME), showed that India’s white-collar job market remains
strong, posting 18 per cent year-on-year growth.
The report noted that the startup job market has shown
renewed confidence.
In April 2025, startup job postings surged by 32 per cent
year-on-year and 12 per cent over the last three months, pointing to renewed
hiring confidence.
This hiring momentum is further reinforced by a 22 per
cent rise in new startup registrations over the past year.
“There is a notable shift in the way startups are scaling
in India,” said V. Suresh, CEO of foundit.
“Growth is no longer confined to major metropolitan
areas; instead, we are witnessing a robust expansion into Tier-2 cities,
signaling a more balanced and inclusive model of growth. At the same time,
there is an increasing emphasis on recruiting seasoned professionals,
reflecting a strategic focus on long-term sustainability,” he added.
IT services lead startup hiring, accounting for 32 per
cent of all startup job postings -- up from 23 per cent last year.
Healthcare has grown from 6 per cent to 9 per cent,
signalling increased focus on deep tech and health-focused solutions.
In contrast, consumer-centric sectors like media and
entertainment, and edtech have seen steady declines.
Further, tier-II cities are fast emerging as major
startup hubs, with their job share surging from 9 per cent in April 2024 to 31
per cent in April 2025.
This threefold rise signals a decisive shift in India’s
startup geography, led by Coimbatore, Jaipur, Indore, Lucknow, and Bhubaneswar,
the report said.
Meanwhile, Bengaluru, Delhi/NCR, and Mumbai recorded
steep declines in startup job share, while Chennai and Hyderabad held steady --
highlighting a clear move towards more distributed, pan-India startup growth.
Startups are also increasingly prioritising experience.
This can be seen by a decline in fresher hiring (0-3 years' experience) from 53
per cent to 41 per cent year-on-year in April 2025.
The shift reflects a growing demand for specialised
skills across all levels, with roles for mid-career professionals (4-6 years
and 7-10 years' experience) rising to 28 per cent and 15 per cent,
respectively.
"These trends point to a more deliberate,
future-oriented approach that prioritises sustainable growth and lasting impact
over rapid, short-term expansion," Suresh said.
