THURSDAY, JULY 03, 2025

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India’s premium smartphone market grows 36 pc, affordable 5G share at 80 pc

Published on Feb 4, 2025

By IANS

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  • NEW DELHI — India’s premium smartphone segment continued its strong double-digit growth momentum last year, with Apple, for the first time, securing a spot among the top five smartphone brands in India in Q4 2024, according to a new report on Tuesday.
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  • Apple recorded a 72 per cent YoY growth, capturing an 11 per cent market share in Q4.
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  • Similarly, the super-premium smartphone segment and uber-premium segment (above Rs 1,00,000) posted impressive gains, up 10 per cent and 25 per cent, respectively, according to the CyberMedia Research (CMR) report.
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  • Apple’ market share in the super-premium segment (Rs 50,000–Rs 1,00,000) segment skyrocketed by 82 per cent YoY, while the uber-premium segment (Rs 1,00,000) surged by 32 per cent YoY.
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  • Aggressive marketing, deep festive discounts, and strong demand for both latest and previous-generation iPhones enabled this market growth, according to the report.
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  • According to Menka Kumari, senior analyst, Industry Intelligence Group (IIG), CMR, in 2024, India's smartphone market presents a complex picture of a heterogeneous consumer base.
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  • On one end, the premium segment continues to expand, reflecting a shift toward high-performance lifestyle statements. On the other hand, less than Rs 10,000 segment is experiencing green shoots of recovery, she mentioned.
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  • Across price segments, affordability and accessibility initiatives are empowering consumer aspirations and driving market growth.
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  • The India smartphone market in 2024 saw mixed trends across segments. While the affordable segment grew slightly by 1 per cent YoY, the value-for-money segment declined by 7 per cent, reflecting a shift toward premium smartphones, the findings showed.
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  • The sub-Rs 10,000 5G segment saw 80 per cent YoY growth in 2024, driven by new launches and rising demand for affordable, feature-rich smartphones.