NEW DELHI — Global electronics giant Samsung on Tuesday said it would further
boost investment in the research and development efforts in India, as domestic
consumers are keen to adopt latest technologies and innovations, making the
country a top priority for the company.
TM Roh, President and Head of Mobile Experience division
at Samsung, said that given the importance of the company's research centres in
Noida and Bengaluru, their role is bound to grow and “we will continue to
upgrade their contribution”.
"India is a very important country for Samsung in
both Galaxy AI development and sales, and will always remain our top
priority," Roh said after the launch of Samsung's flagship Galaxy S25
series.
He further stated that young Indian consumers are
mobile-savvy, and more open to new innovative technologies.
"We have the largest research presence in India in a
single country. We have the largest human resources and other resources in
Noida and Bengaluru, and so in these research centres, we are developing,
upgrading and differentiating features for Galaxy AI and also for other Galaxy
products," he added.
The research centres in India also work on the
development of the features based on the local languages, including Hindi.
In Galaxy S25 this time, from the very beginning of the
launch, the Google Gemini Live would be provided in Korean, English and Hindi.
“So, we are starting with these three languages for
Galaxy S25 Gemini Live, and then we'll expand to other languages as well. So
once again, you can see the importance of the Indian market to us, as well as
the contribution that is being made by the Indian resource centres," Roh
noted.
On Samsung's flagship S25 series, Roh said, the phone
marks the beginning of multiple AI agents who will understand the consumer
needs and provide personalized services.
"Based on multi-modality, Samsung will present a new
paradigm of interactions between users and devices, enabling the most natural
mobile phone experience ever, as if you're talking to your friend. All of this
has been made possible and optimised by Samsung's open collaboration
philosophy, under which we have kept up long-standing partnerships with
industry-leading innovative companies," Roh said.
He reiterated Samsung’s commitment to privacy by
underscoring the fact that AI-related data and information on the cloud will
not be used for training and advertising purposes.
The company recently announced that consumers can
pre-order Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 in India. Galaxy S25
series starts at INR 80,999 and goes all the way to INR. 1.65 lakh for the top
Ultra model.
