SUNDAY, MAY 18, 2025
India emerges as fastest-growing connected car market with 25 pc surge
Published on Mar 12, 2025
By IANS
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- NEW DELHI — India has emerged as the fastest-growing market for connected cars, registering a 25 per cent year-on-year (YoY) increase in 2024, a new report said on Wednesday.
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- According to a Counterpoint Research report, the surge in adoption is driven by domestic automakers integrating connectivity features across their vehicle lineups.
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- Nearly 75 per cent of all passenger cars sold globally in 2024 came with embedded cellular connectivity, up from 71 per cent in the previous year.
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- The global connected car market saw an overall 8 per cent YoY growth, reflecting the increasing demand for smart mobility solutions.
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- “The growing penetration of connectivity features in mass-market cars has been a key driver of this expansion,” said Greg Basich, associate director at Counterpoint.
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- He added that automakers are incorporating advanced telematics, real-time navigation, and connected in-car entertainment features to enhance the driving experience and improve safety.
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- Globally, Toyota Group led connected car sales in 2024, followed by Volkswagen Group and Hyundai Kia Automotive Group.
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- However, BYD Group recorded the highest growth, with a 34 per cent YoY increase, driven by its strategy of offering embedded connectivity in all its models.
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- While, India stood out as the fastest-growing country in this segment, the United States and Germany followed as other key markets.
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- “Automakers worldwide are integrating embedded connectivity to enhance the in-car user experience, safety, and vehicle performance,” said Counterpoints’ senior analyst Parv Sharma.
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- He added that as connectivity becomes a standard offering, consumer demand continues to shape the automotive industry's evolution.”
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- Telematics Control Units (TCUs) that enable 4G connectivity continued to dominate, with 94 per cent of connected cars sold in 2024 relying on 4G networks.
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- However, the shift to 5G is gradually gaining momentum, particularly in luxury and premium models.
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- Counterpoint expects more than half of the cars sold globally to feature embedded 5G connectivity by 2028, enhancing vehicle-to-everything (V2X) communication, faster data transmission, and autonomous driving capabilities.
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