In India’s rapidly evolving smartphone market, consumers are no longer impressed by a wide array of specs
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NEW DELHI — In India’s rapidly evolving smartphone market, consumers are no longer impressed by a wide array of specs. What truly matters today is meaningful performance, particularly battery life which has become one of the most decisive factors for young, online-first users.
From gaming and streaming to work and content creation, smartphones are expected to last effortlessly throughout the day. Endurance has become directly linked to convenience, reliability and overall smartphone satisfaction.
Yet for years, consumers in the mid-range smartphone segment were forced to compromise and choose between performance, design or endurance.
The realme P series was built to eliminate that compromise. From its inception, the P series was designed to bring together performance, style and the best battery life within this segment in a way that it had not consistently witnessed before.
Building on realme’s legacy, the P series marked a more focused evolution not just to compete but to reset expectations in the online smartphone segment.
With each generation, the P Series steadily evolved into one of realme’s strongest online-focused lineups.
The realme P1 Series established the foundation by combining stylish design with dependable everyday performance, proving that users did not need to compromise on experience within the segment.
The realme P2 Series further refined the formula through improvements in display quality, usability and overall balance, while the realme P3 Series strengthened the lineup’s identity among young consumers by delivering a more mature and polished smartphone experience.
With every generation, the series consistently adapted to changing consumer expectations while remaining focused on practical innovation rather than short-term trends. This steady evolution helped the P Series bolster its position among users seeking premium experiences and stronger battery performance within the mid-range category.
As smartphone dependency increased, battery anxiety gradually emerged as one of the most common concerns among users. Consumers increasingly found themselves planning routines around charging points, carrying power banks during travel, or constantly monitoring battery percentages throughout the day.
realme recognised that modern users were no longer looking only for faster processors or bigger displays. They also wanted smartphones that could quietly keep up with demanding lifestyles without requiring constant attention to charging. This growing understanding pushed battery endurance to become one of the defining strengths of the P Series.
The shift became especially visible with the introduction of the realme P4 Power, which brought India’s first 10,001mAh battery smartphone to the market. More than just being the biggest battery smartphone, the device represented a broader rethinking of endurance within the segment.
At a time when users increasingly depend on smartphones for extended gaming, entertainment, travel, work, and communication, the P4 Power addressed one of the industry’s biggest everyday pain points while further strengthening realme’s battery leadership in the mid-range segment.
With the realme P4 Power, realme offered the best battery performance and is set to continue the legacy.
The upcoming realme P4R will launch with the best battery within this segment and will further strengthen the P Series’ focus on dependable endurance alongside smooth, everyday performance.
Earlier generations established the foundation of balanced performance and the P4 Power expanded expectations around battery innovation through India’s first 10,001mAh battery smartphone.
The realme P4R smartphone will be positioned to build on that momentum for users who expect their phones to do more, last longer and offer the best performance when it comes to battery.
As expectations continue to evolve, the realme P series is no longer just responding to user needs, it is actively shaping them.
What started out as an effort to avoid compromise has evolved into a clear leadership position in battery performance, setting new benchmarks for what users should expect from this mid-range smartphone segment.