Mia by Tanishq set to launch exclusive jewellery collection inspired by Nagaland’s cultural motifs.
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KOHIMA — Mia by Tanishq is set to make its entry into the Northeast with the launch of an exclusive jewellery collection inspired by Nagaland’s cultural motifs at the Hornbill Festival 2025.
The collection, featuring designs drawn from the Hornbill bird, traditional sickles, feathers and the iconic colour palette of black, white, red and green associated with Naga attire, will be unveiled at the festival on Wednesday before becoming available on the brand’s website.
Ajay Maurya, Product and Marketing Head of Mia by Tanishq, said the brand is delighted to be part of the Hornbill Festival, describing the association as a natural extension of Mia’s design philosophy and its appreciation for rooted culture.
He noted that this first-ever foray into the Northeast is especially exciting due to the region’s strong design sensibilities and deep affinity for jewellery, adding that the festival serves as a stepping stone for deeper engagement with local communities, including plans for a retail foray into Nagaland.
Also read: International Hornbill Festival Mon edition showcases culture, local craftsmanship
To mark its debut, Mia will introduce a special series of fine jewellery pendants inspired by elements integral to Naga identity, while also collaborating with local style and music influencers such as Imnaienla and biker-creator Onen Nenty.
Maurya highlighted that Mia’s offerings extend beyond gold to include silver, diamonds, platinum and coloured stones, with prices between INR 5,000 and INR 30,000 aimed at appealing to young, design-conscious buyers, particularly Gen Z.
Although prices of the new collection are yet to be announced, the silver range is expected to remain pocket-friendly. Signalling its intent to foster meaningful cultural collaborations, he added that Mia by Tanishq is open to partnering with Naga jewellers and designers, emphasising the importance of celebrating both the Hornbill Festival and the local creators who inspire women across Nagaland.