New Delhi, Aug. 4 (PTI): The country’s largest two wheeler maker Hero MotoCorpNSE 1.41 % plans to deliver two-wheelers to its customers at their doorstep.
The company has already initiated the service in three cities -- Mumbai, Bengaluru and Noida -- and now plans to expand this programme in 25 cities over the next few months.
As the youth of today increasingly look for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment, he added.
The motorcycle or scooter can be delivered at any address of customer choice, not just at your home, Bhan said.
Hero MotoCorp, which sells one out of every two motorcycles sold in the country, has come up with a portal where customers can go and book home delivery of their vehicle at a nominal charge of INR 349.
