A Staff Reporter
Dimapur, March 16
It’s time to goo goo! Babyoyo, the one-stop apparel retail of Mahindra Group for expecting mothers and toddlers has opened in Dimapur. The new store was inaugurated by child specialist and Neonatologist of Nikos hospital and Research Centre, Dr. Apong Longchar on Wednesday. The store is located at Dimapur’s Supermarket.
Babyoyo offers a wide range of maternity wear, kids wear, baby gear, toys, and wellness range. A business enterprise of Mahindra Group, Babyoye was previously branded as Mom & Me. It was dropped the previous year and rebranded Babyoye. The new scale is multi-branded and multi-spec ialty and promises to encapsulate ‘a mother’s journey.’
The Babyoye store for Dimapur currently offers a wide range of products both for expecting mothers and kids.
Mahindra Group Babyoye’s Business Manager for the northeast region Tripti Pradhan talked to media persons after the inauguration of the store.
Pradhan enthusiastically said that the new store added to the city will provide a ‘zone of comfort’ for expecting mothers. The group intends to open more store in other towns of Nagaland.