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Instagram provides a "verified badge" to public figures, celebrities and brands to help its users identify authentic accounts. You have probably seen plenty of these "blue ticks" next to an account name on social media platforms like Twitter, Facebook and YouTube (grey, in this case).
Instagram verified badges are blue ticks next to an account's name. These accounts usually belong to well-known personalities, artists, brands and institutions.
Instagram says that these verification badges are only for authenticity and do not indicate importance or authority. On its blog, Instagram wrote, "The verified badge is a tool to help people find the real accounts of public figures and brands, and it means we verified this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority, or subject matter expertise."
For example, here is Chelsea FC's profile showcasing the Instagram verified badge.
Verified badges are mostly given to public figures, celebrities and brands because these accounts are the most likely to be impersonated by unwanted entities. In YouTube's case, the verification badge is only given to channels that have more than 100,000 subscribers.
However, anyone can request a verified badge on Instagram. Please note that even though you can request verification, that does not mean you are guaranteed to get the coveted blue tick. As Instagram notes, "While many public figures verify their account on Instagram, not all public figures have verified badges."
Instagram says that it looks at several factors when evaluating Instagram accounts to determine if they meet the verification criteria. Your account must also adhere to Instagram’s Community Guidelines and Terms of Use.
Other than that, your account also needs to be:
After your request has been sent, you may need to wait for a while to know if your request have been approved. You will get a notification from Instagram on the status of your request within 30 days or so. If your request gets denied, you can re-apply again after a 30 day waiting period.