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The game has earned over $3 billion in revenue since launch day.
Popular free-to-play Gacha-based game Genshin Impact has surpassed $3 billion in player spending for its mobile version. Since its official launch on September 28, 2020, the Breath of the wild-inspired title has averaged revenue of $1 billion every six months, making it one of the most successful mobile games of all time.
According to data from Sensor Tower, the game is ranked as the No. 1 revenue generating Gacha-based mobile title globally. Since its launch, the title has ranked as the No. 3 revenue generating mobile title globally, just behind two Tencent titles, Honor of Kings and PUBG Mobile.
#GenshinImpact from @miHoYo was the world’s top grossing Gacha-based mobile game in Q1 2022, Sensor Tower data shows.
— Sensor Tower (@SensorTower) May 4, 2022
Read the blog post here: https://t.co/w041y464uZ pic.twitter.com/gl2ZnmpO47
In a blog post, Sensor Tower wrote, "Following its worldwide release, the title took 171 days to generate its first $1 billion on mobile, not including spending through third-party Android stores. It then took an extra 195 days to accumulate a further $1 billion–resulting in the title picking up $2 billion in its first year alone. Genshin Impact crossed the $3 billion milestone 185 days later, meaning the game has averaged revenue of $1 billion every six months."
In addition to this data, Sensor Tower also compiled a table showing Genshin Impact's revenue as compared to other Gacha-based mobile games worldwide in Q1 of 2022. The table clearly shows that the miHoYo title has made over twice as much in Q1 as the next leading Gacha game, Lineage W.
Most of the revenue comes from China, with the country credited for generating $973.3 million on iOS alone. That is a whopping 30.7 percent of global player spending. Second is Japan with 23.7 percent of the global revenue and the US ranked third with 19.7 percent.
"Genshin Impact generates most of its revenue in Asia, which accounts for close to 70 percent of total player spending to date," wrote Sensor Tower.
The game's immense popularity has been attributed to its optimisation across multiple devices, constant updates including bringing new content such as gameplay features, characters and areas to explore.
Sensor Tower believes that Genshin Impact will cross the $4 billion mark landmark later this year and the data looks quite promising to back that claim. MiHoYo has done a fantastic job and the growth of the game is largely due to its formidable live ops strategy.
"Players remain highly engaged, with average worldwide monthly active users in Q1 2022 up by approximately 44 percent year-over-year. Its success has been powered by miHoYo’s impressive live ops strategy, which has put the title well on track to hit the $4 billion landmark later this year," wrote Sensor Tower.