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A section of baby products at FirstCry.com at Midland in Dimapur. (EM Image)[/caption]
Eastern Mirror Desk
Dimapur, Oct. 5: FirstCry.com, an online store specialising in baby’s products launched its offline franchise store in Dimapur on Oct. 5. The shop is located at Wotsas Square at Midland.
Franchise owner of FirstCry.com Dimapur, Arinja Jain believed that “parents blessing is the biggest blessing.” Therefore, he dedicated the store to his parents, Kanti Jain, who did the honour of launching the store.
The shop consisted of three sections with varieties of products for kids as well as to the pregnant mothers with an aim ‘to ease the pain of pregnancy.’
“FirstCry.com at Dimapur is slotted to be one of the biggest stores in India products ranging from baby clothing to toys safety gears for babies and preschooler’s products for pregnant mothers and products for children up to six years of age,” said Jain.
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Kanti Jains inaugurating FirstCry.com at Midland in Dimapur on Oct. 5. (EM Image)[/caption]
Dubbed as Asia’s largest online portal for baby and kids products, the company is a venture of the Mahindra Group of Companies, with 560 offline stores in India and growing. The company offers item over two lakh between 250 international and Indian brands to choose from.
It also boast of investing in the well being of the baby and the mother. It assured that every of their products are “tested, approved and evaluated to ensure that safety standards are met with and only the best quality is on the shelves.”
The store launched with the attendance of family, friends and well wishers. FirstCry is the only ‘Omni Store’ worldwide, offering products on their offline stores at the same price as the online store.
