Dimapur, July 5 : Planet Fashion, India’s single largest brand in the men’s premium segment, extends its retail portfolio with the launch of its 1st store in Dimapur (Nagaland). Tovihoto Ayemi, Hon’ble MLA & Chairman, NIDC inaugurated the store.
Ayemi was optimistic that the opening of such stores would add to the beauty of the besides meeting the fashion needs of niche segment gentry. Hoping that Dimapur would become the cleanest city in the near future, he extoled the public support for Swachcha Bharat. He also invoked God’s blessings for the flourishing Nagaland with the best of the brands being showcased here.
Hundreds of people from different walks of life thronged the store. It may be noted that the store is being brought to Nagaland by young & enterprising Vishal Jain who is 4th generation Dimapurian hailing from renowned Nandlal Mangilal family.
The multi-brand apparel retail chain provides a wide variety of wedding trousseau options for men that promise to make the groom stand out on their wedding day. Generally women are the target group for most multi-brand apparel retail chains. However, in this case, through the launch, Planet Fashion intends to provide comprehensive wardrobe solutions to today’s men, who are equally fashion conscious.
Weddings in India are an elaborate affair that can range from three to seven days with different celebrations planned on each day. If you are about to tie the knot and are looking for the perfect outfits to wear for every function, Planet Fashion is the right place for you.
To complete the wedding trousseau, Planet Fashion showcases a wide array of premium shirts, trousers as well as accessories like ties, cufflinks and belts in addition to suits. The stunning V Dot party shirts are very popular as undershirts with blazers.
Starting from a basic suit at Rs.7,000, the range goes up to a fine premium collection made from pure Italian wool and wool blends with cashmere, silk, mohair and other fabric, prices of which go up to Rs. 45,000.
With an array of brands, Planet Fashion has suits in a variety of fits, slim fit being the most popular. The sizes match all profiles, from 36” to as large as 50”¬52” which are normally not available readymade.
Planet Fashion has been successfully creating a strong presence all over the country. Apart from their 1st store in Dimapur - Nagaland, the brand has entrenched their exclusive store presence in across the country with 275 stores across 180 towns.
Crafted on the principles of Formals, Fashion, Fun and Friends, the Planet Fashion brand philosophy aims to accentuate the style score of every man that is associated with the brand.
