NEW DELHI — Against the backdrop of increasing use of
in campaigning and its potential to influence voter opinion, the Election
Commission on Thursday issued an advisory to political parties asking them to
promote transparency and accountability in use of AI-generated content.
The advisory introduces labelling and disclosure norms
requiring parties to clearly label any images, videos, audio or other materials
generated or significantly altered by AI technologies with a notation such as
"AI-Generated"/ "Digitally Enhanced"/"Synthetic
Content”.
It also requires political parties to include disclaimers
during dissemination of campaign advertisements or promotional content,
wherever synthetic content is utilised.
Chief Election Commissioner Rajiv Kumar had recently
cautioned against the potential of AI and deep fakes in compounding the malaise
of misinformation.
He had expressed concern that deep fakes and misinformation
have the potential to erode trust in electoral processes.
During last year's Lok Sabha elections, the Commission had
issued guidelines for responsible and ethical use of social media platfor
