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Dimapur, April 22 (EMN): EA has announced today that its hugely popular Battlefield franchise will make its debut on mobile platforms in a new game that’s set to release in 2022.
With the overwhelming success of battle royale franchises like Call of Duty, PUBG, and Fortnite on mobile devices, EA is likely looking to grab a piece of the pie too. A mobile strategy for big game publishers is a must right now and the rise in the popularity of the shooter genre on mobile platforms must be one of the reasons EA is re-thinking its mobile strategy. For instance, Call of Duty: Mobile racked up 100 million downloads in its first week alone, and PUBG Mobile has already surpassed 1 billion total downloads since its debut in 2018.
Get ready for our reveal soon™️ ????https://t.co/Z4c9XQZiia pic.twitter.com/hGdzGIYv9Q
— Battlefield (@Battlefield) April 22, 2021
"It’s always been our vision to bring Battlefield to more platforms. So, after years of prototyping, I’m super happy to be able to let you know that our friends at Industrial Toys, working closely with all of us here at DICE, are developing a completely new Battlefield game bringing all-out warfare to smartphones and tablets in 2022," wrote Oskar Gabrielson, General Manager at DICE in a blog post.
Gabrielson noted that the new Battlefield mobile game will be a "standalone game" and that it is "designed specifically for the mobile platform." "It’s being built from the ground up by iToys to make Battlefield-on-the-go a reality and you can expect a fully-fledged, skill-based experience. This mobile game is now entering a testing period ahead of launching next year, so expect more details to come," he added.
Besides mobile, EA also gave an update on a new Battlefield game for consoles and PC, which is planned for release later this year.
"It has everything we love about Battlefield – and takes all of it to the next level. Epic scale. All-out military warfare. Crazy, unexpected moments. Game-changing destruction. Massive battles, packed with more players and mayhem than ever before. All brought to life with the power of next-gen consoles and PCs," the company wrote.
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