MONDAY, MAY 19, 2025
Centre launches digital brand identity manual to standardise e-governance
Published on Feb 19, 2025
By IANS
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- NEW DELHI — The Ministry of Electronics and Information Technology (MeitY) has taken a major step towards strengthening India's digital governance with the launch of the Digital Brand Identity Manual (DBIM).
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- The DBIM, which was unveiled at the first 'Chief Information Officer (CIO) Conference 2025' here, is part of the Gov.In initiative.
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- It aims to create a unified and standardised digital identity across all government ministries, departments and agencies.
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- The objective is to enhance the user experience, improve accessibility, and ensure a seamless digital presence for government platforms, said the ministry.
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- “The DBIM will enhance the government's "Minimum Government, Maximum Governance" approach by introducing "Uniform Governance," ensuring a standardised and cohesive digital presence across all ministries and platforms,” said Union Minister of State for Electronics and IT, Jitin Prasada.
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- He added that the initiative focuses on simplifying and standardising government websites, ensuring that citizens from diverse backgrounds can easily navigate and access essential government services.
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- To support this initiative, the government has introduced several key tools. The DBIM Toolkit has been developed to ensure uniformity in digital branding across various government platforms.
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- The Gov.In CMS Platform has been launched to help ministries and departments manage their websites efficiently.
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- Additionally, the Central Content Publishing System (CCPS) has been introduced to streamline content governance and ensure consistency in information dissemination.
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- To standardise government communication on digital platforms, the government has also established Social Media Campaign Guidelines that will help maintain a uniform approach to online engagement.
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- The MeitY website has already been redesigned to comply with DBIM guidelines, and four other ministry websites have also migrated to the Gov.In CMS platform.
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- More government portals are expected to follow soon. By standardising colour schemes, typography, and iconography, DBIM will bring uniformity across websites, mobile applications, and social media platforms.
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- This will help government agencies build a stronger and more credible online presence, both in India and globally.
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- The initiative aligns with Prime Minister Narendra Modi’s vision of leveraging technology to improve governance and citizen services.
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